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Going Green with 360 Vodka

I’m not sure where 2015 went, but the past couple months have been a blur. With the onslaught of holiday parties and football gatherings, drinks are something that seem to be ever-present. A generous box of spirit(s) arrived on my doorstep at a pivotal moment in this season’s madness to provide me the essentials of holiday cheer.

I’ve noted in the past that I tend to be wary of vodka, but when distilled just right and mixed with the right ingredients, it becomes my drink of choice. In particular, 360 Vodka (produced by Earth Friendly Distilling Company, a division of McCormick Distilling Company, Inc. … don’t cringe) comes distilled four times from American grain using column distillation process and filtered five times featuring proprietary charcoal coconut filter system. The smooth, earthy finish  of this grain vodka along with a mild bite and subtle lavender notes, makes it an easy choice to mix in any cocktail. 

This vodka’s clean taste is echoed in the company’s eco-friendly attitude from development, production, to distribution. The bottle (commonly reused by consumers for water and olive oil) is made from 85% recycled glass, giving each bottle a unique green hue.  The label on the bottle is made with 100% post-consumer paper with special water based inks that won’t harm the environment; and the swing‐top closure comes with a pre‐paid envelope empowering Americans to return it for reuse and have $1.00 donated to a local environmental organization. Additionally, McCormick, with the assistance of the Missouri Department of Conservation, launched FOREST 360, an effort to plant indigenous trees on 40 acres of the land around the distillery.

Essentially, consumers can grab a super-premium bottle of vodka at a reasonable price and give back to the environment – as if you needed an excuse. And, with the recent trend in all things organic and green, 360 Vodka makes for the perfect holiday bar staple or hostess gift. The range of flavors can seem somewhat overwhelming with options like Georgia Peach, Sorrento Lemon, Buttered Popcorn, and even Glazed Donut.

Personally, I took advantage of the crisp fall season to mix up a vodka-forward version of Susie’s Cool Weather Punch* with the original 360 Vodka.


360 VODKA

www.vodka360.com
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ABV 40% / 80 Proof
Retails for around $35 per 750ml bottle