Category Archives: New Products

LYFT Energy Stir Sticks

written by William Merkel

I drink a lot of energy drinks. (Like … a lot. I may or may not have written this review with a Monster in front of me and a Monster box on my head.) So I was the natural choice to review LYFT Energy Stir Sticks.

The idea behind LYFT is simple. Put powdered caffeine in a stick that can be stirred into any drink imaginable to give it an extra little kick of energy. But this isn’t just your regular “run-of-the-mill” caffeine that can be found in sodas, no sir. This is “clean caffeine”. It has zero calories, and is made from green coffee bean extract with vitamins A and B complex.

Depending on what drink you stir LYFT in to, the taste will vary. Their website gives some examples such as orange juice, water, soda (which already has caffeine save for a few root beers, caffeine free, etc), mixed drinks, or how I personally tried it, on the rocks.

Now, I may have chosen a bit of a strong drink to put it in … I used Mount Gay Barbados Rum and followed the directions on the stick: remove label, stir for 10 seconds. The claim is caffeine equivalent to one tall coffee, but not being a coffee drinker, I cannot attest to that fact. It did, however, give the rum a subtle, slightly sweeter taste which was unexpected. As for an energy boost, I did not feel anything. (Again, I drink multiple energy drinks each day, so I wasn’t surprised.)

Since there were two sticks in the package I decided to have another go. I used the second stick in a bottle of Seven Water and, in this, it did have a noticeably different taste. It was sweater, and a bit cleaner aftertaste. A lot different that my experience with rum, and it did give a little caffeine buzz, but still nothing too drastic.

Personally I think LYFT would be best enjoyed in water or a juice, something other than an alcoholic beverage which would overpower the the amount of caffeine in the stick. I can definitely see myself buying a couple more of these to put in juices or maybe coconut water to mix up my morning routine.

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A few years ago, I made a decision to kick my caffeine habit once and for all. This required an unexpected and unwanted amount of detox, headaches, and general unpleasantness to get through, but the end result has paid off. I was freed from drinking sludge for fuel, and it eventually led to the demise of an intense diet soda habit (you’re welcome, body). Now, my point is not to indoctrinate you with the evils of caffeine –just giving a little context. I still have soda and coffee, but if I’m going to drink it, it has to be really freaking good. I only give you this brief history to set the stage for me to review CoolBrew Coffee – both as a beverage and as a mixer.

My plan for reviewing this coffee was simple – find 3 good friends, wait for a reason to have a dinner party and grab a ton of mixers that pair well with coffee. What I didn’t expect was how long this would take to make happen, so I was able to also try the CoolBrew flavors on their own before spiking them. If you’re not familiar, CoolBrew comes in containers of concentrate that can be mixed with hot or cold water or milk. I tried a range of flavors – Original, French Roast, Vanilla, Toasted Almond, Decaf, Hazelnut, Mocha and Chocolate Almond – and was impressed how good they were on their own. I even added a bit of the Chocolate Almond to my morning smoothie for flavor (the products are all unsweetened and about 4 calories per serving) and was quite peppy far beyond lunch (although I was also asked to stop fidgeting in a meeting, so that was a onetime experiment.) If you’re just looking for a simple way to supplement a coffee habit, this is a pretty cost effective and delicious way to do it. (My iced latte-a-day fiancée has nixed her daily Starbucks run in favor of CoolBrew with milk over ice in a travel tumbler.)


Breaking: People still play Cards Against Humanity

But, you’re not here for coffee bargain shopping tips with Brian; you’re here for the alcohol. For the booze portion, we gathered ‘round and made four drinks for the group to toast the end of our Memorial Day dinner:

  • Iced Hazelnut coffee with skim milk and Grand Marnier
  • Hot Toasted Almond coffee with skim milk, Jameson and whipped cream
  • Iced Chocolate Almond coffee with skim milk and Frangelico
  • Iced Vanilla coffee with skim milk and Bailey’s

After sharing and swapping all four, it was official – these were perfect after-dinner drinks with a lot of flavor. We liked using the concentrate versus regular brewing as it was really quick to make and avoid having an extra batch of unwanted coffee afterwards (and yes, I’m aware Keurigs exist, I just don’t care.)

If my recipes don’t tickle your fancy, check out the amazing things you can do with CoolBrew on their website, including BBQ sauce, Coffee Martinis, and Midnight on the Bayou™!

CoolBrew is based in New Orleans, but you can find it in a ton of stores here in DFW.

For more info, check out

Price(online): $5.99 per 500ML container