The Ultimate Cocktail Experience Returns for a Bigger 2017

I’ve said it before, and I’ll say it again … the only thing better than drinking is drinking for a good cause.

And that’s why I’ve enjoyed The Ultimate Cocktail Experience (the event formerly known as Trigger’s Toys). The event has, for five years already, brought the bar industry together for one spectacular event featuring pop-up bars, entertainment, and a hell of a lot of fun for a really incredible cause.

The general idea is that, one bar is great, but six make for a real party. So, each year, a theme is selected for the event, then captains conceptualize pop-up bars with their teams under the year’s theme. This year’s captains, cocktails, and bar themes are:
– Mexico City: Brad Hensarling & Megan McClinton, The Usual (Margarita)
– London: Omar Yeefoon, Shoals (Gin and Tonic)
– New Orleans: Keisha Cooper, Shoals (Sazerac)
– Hong Kong: Robbie Call, frmly of Filament (Rob Roy)
– Casablanca: Andrew Stofko, Hot Joy (Mule)
– Havana: Ravinder Singh, Rapscallion (Daiquiri)
(Each pop-up will also be accompanied by a food truck.)

In past years, the event has featured bar and hospitality talent from some of the best venues right here in Dallas. This year, the event has beaconed talent from across the country—and from as far off as Australia—to participate. Making the trip to support the cause will be Ash Hauserman of Blacktail in New York (Best New American Cocktail Bar*), Iain Griffiths from London’s Dandelyan (Best International Hotel Bar and Best Cocktail Bar in the World*), Ezra Star from award-winning Drink (Boston), and Mitch Bushell formerly of Melbourne’s internationally renowned Black Pearl.

Trigger’s Toys, the charity to benefit from the event, is a Dallas darling. “The organization is dedicated to reducing the financial and emotional stress placed on chronically ill children and their families by providing financial assistance and supplemental therapy to those in need.” Last year’s event raised more than $200,000, and their goal is to surpass that in 2017.

Bryan Townsend of The 86 Co., founder of the event

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September 30, 2017, 6:30pm
Klyde Warren Park (Dallas, Texas)
21+ only


General Admission – $65
Event entry (6:30pm)
Champagne upon entrance (while it lasts)
Passport to all (6) bar concepts with cocktails
One food truck item

VIP – $125 (Limited Quantity Available)
Early entrance (6:00pm)
Champange upon entrance
(3) Vegas Area Tokens – $60 value
Complimentary Valet Parking – $20 value
Passport to all (6) Bar Concepts with cocktails
One Food Truck Item

Trigger’s Toys | Ultimate Cocktail Experience 2016 from Beyond on Vimeo.

*Named at the 2017 Tales of the Cocktail Spirited Awards