Primo’s is a Dallas institution in it’s own right. It would be harder to find a cheesier enchilada or a frostier happy hour margarita than the familiar offerings at this beloved industry favorite.
In case you missed it, Primo’s closed its doors in 2013 and reopened them again in early 2015 under new ownership. The new owners attempted to update Primo’s tried and true menu, much to the chagrin of many once-loyal fans. It wasn’t working. I have wonderful news for Primo’s loyalists and Tex Mex enthusiasts alike: Primo’s is, once again, under new ownership; and this time, new owners Dirk and Mark Kelcher (of Ron’s Place and now Cedar’s Social) intend to restore Primo’s to its former glory. Primo’s fans can expect to see the majority of the original menu, with a few thoughtful additions that don’t take away from what Primo’s should be.
Some welcomed additions to Primo’s menu include a variety of new specialty cocktails, as well as a collection of aptly dangerous tequila flights. While Primo’s Tex Mex menu is full of old favorites, their re-vamped cocktail menu is creative and playful- in a good way. If you’re feeling indecisive, throw caution to the wind and consider allowing the bartender to craft you an off-menu libation based on your personal preferences. I was lucky enough to sample several off-menu creations, such as the delightfully zippy Basil Jalapeño Margarita and the cleverly crafted Moscow-Rita, prepared with ginger beer in place of triple sec. While all of the specialty cocktails I sampled were interesting and delicious, I would be remiss not to remind everyone how comforting and satisfying Primo’s house marg so happens to be. Not too sweet, not too tart, and nice and smooth; simple and darn near perfect.
- House Margarita & Moscow-Rita
- Basil Jalapeño Margarita
I can happily confirm the Kelchers are delivering on their promise to stay true to Primo’s old school Tex Mex roots. The chips are crispy and hot, the salsa spicy, the queso decadently thick and cheesy, and the guac is fresh and chunky. Primo’s beef tacos cause grease to dribble down your chin in the best way possible. Meanwhile, the chicken tacos are quite possibly the ultimate soul-warming comfort food … apart from, of course, the enchiladas. Fajitas are served sizzling, decorated with sexy little char marks that cause one to salivate in anticipation.
- Fajitas
- Tacos
- Tortilla Soup
- Sopapillas (picture courtesy of Primo’s)
Ongoing specials include Margarita Tuesdays, including $3 margs and $7 taco plates, along with Happy Hour Monday-Friday, 3:00 p.m.-7:00 p.m., including $3 domestic drafts, house wines, house margs, and well. $7.99 lunch specials are available Monday-Friday from 11:00 a.m.-3:00 p.m.
Primo’s Tex Mex Grille
www.PrimosTexMex.com
Facebook | Twitter | Instagram
1400 Hi Line Drive, Suite 116 (Design District)
(214) 390-7671
Hours of Operation:
Sunday- Monday 11 a.m. to 11 p.m.
Tuesday- Saturday 11 a.m. to 2 a.m.



































First, let’s talk about the Skinnygirl Pinot Noir. I had never tried a “lightened up” vino prior to this occasion, so I wasn’t sure what to expect. Skinnygirl’s pinot has the aroma of dark cherries and bursts with cherry flavor to match, along with notes of toasty oak and vanilla. This is a very smooth pinot with a soft, silky mouthfeel. I am not a great drinker of reds, but this one was light enough for me to genuinely enjoy – to the point where I would buy it for myself. Let’s talk calories. (Wait – what? Buzzkill!) Skinnygirl’s Pinot Noir touts 100 calories in a 5oz pour. For comparison’s sake, a “conventional” 5oz glass of pinot noir contains about 125 calories. At first, you may think to yourself, “So, I’m saving 25 calories? Big deal”. But, think about this, friends: A typical bottle of wine contains about five 5oz pours. Multiply those 25 calories/glass you are saving by 5, and it totals: 125 calories. So, think of if this way: if I were to drink the entire bottle of Skinnygirl Pinot Noir (not that…uh…I make a regular habit out of drinking an entire bottle of wine, or anything…), at a savings of 125 calories per bottle, it’s basically like getting a bonus glass of wine for “free”. Suhhh-weet. To make things even better,









